Product content strategy and development
 Understand gaming audiences and key communication channels to develop omnichannel content strategies for Lenovo Legion and Lenovo LOQ.
 Create NPI (new product introduction) omnichannel assets and eTail A product pages with creative agencies.
 Create EPI (Back-to-school and holiday) omnichannel assets.
 Manage project schedules and ensure on time delivery.
 Manage partner content approvals, budget planning, alliance operation process etc.
ETail acceleration program
 Support on strategic planning on improving Gaming products’ online shopping experiences. Including set up case studies, understand industry benchmarks and trends.
 Drive eTail syndication program in European countries. Manage translation, page delivery, testing and reporting with agency.
 Explore cross-channel content strategy – i.e. UGC syndication, review syndication – to accelerate considerations and brand competitiveness.
Global retail guidance creation